Our round-up of news from the world of chicklit publishing.
| Mills and Boon Move Into Fashion! |
| Enjoy a summer of love with this gorgeous Romance is everything bag
A brand new limited edition bag for life from iconic romance publisher Mills & Boon®. Within hours of launching, over 1,000 bags have already been snapped up by fashionistas nationwide. Not only is this coveted bag stylish and fun, it is also functional and versatile. The ultimate summer accessory, Mills & Boon’s Romance is everything bag is eco-friendly, long-lasting, trendy and fun. Perfect for the beach, shopping, a romantic picnic or that naughty weekend away! This limited edition desirable bag is available exclusively at participating WH Smith stores, free with the purchase of any four fabulous Mills & Boon books. Clare Somerville, Sales & Marketing Director at Mills & Boon says, ‘We are delighted to launch the Romance is everything bag for life. Mills & Boon has a history of strong iconic design and our artwork has always had huge appeal to women. Producing these bags is a fantastic way to reward our readers for their loyalty, and offer an environmentally sustainable alternative to plastic shopping bags.’ This 40cm by 40cm canvas bag features this season’s fashion must-haves: hot pink straps and a floral design. Complete with a handy button detail, the bag folds into a compact unit — ideal for popping into your handbag for an impromptu shopping spree. About Mills & Boon: Last year, romance publishing giant Mills & Boon celebrated its 100th birthday as one of the world’s most enduringly popular publishers. With books available in 26 languages, 50 titles published every month and a UK readership of over 1.3 million, a Mills & Boon book is sold every 3 seconds in the UK. In the past 50 years, Mills & Boon characters have shared 10,325 weddings, 29,500 kisses and 35,250 embraces. |
| Posted: 27/06/2009 15:01:10 |
Chick Lit > News :: Mills and Boon Move Into Fashion!